Model Validity Measures
Validity Analysis
| CR | AVE |
MSV | MaxR(H) |
形象线索 |
行为线索 |
交互线索 |
社会存在感 |
远程临场感 |
品牌信任 |
|---|
| 形象线索 |
0.878 |
0.644 |
0.256 |
0.879 |
0.802 |
|
|
|
|
|
| 行为线索 |
0.844 |
0.643 |
0.285 |
0.844 |
0.506*** |
0.802 |
|
|
|
|
| 交互线索 |
0.899 |
0.598 |
0.208 |
0.902 |
0.414*** |
0.456*** |
0.773 |
|
|
|
| 社会存在感 |
0.865 |
0.681 |
0.232 |
0.866 |
0.481*** |
0.434*** |
0.408*** |
0.825 |
|
|
| 远程临场感 |
0.887 |
0.611 |
0.285 |
0.890 |
0.429*** |
0.534*** |
0.413*** |
0.370*** |
0.782 |
|
| 品牌信任 |
0.858 |
0.601 |
0.215 |
0.862 |
0.420*** |
0.416*** |
0.380*** |
0.464*** |
0.227*** |
0.776 |
Validity Concerns
No validity concerns here.
HTMT Analysis
|
形象线索 |
行为线索 |
交互线索 |
社会存在感 |
远程临场感 |
品牌信任 |
|---|
| 形象线索 |
|
|
|
|
|
|
|---|
| 行为线索 |
0.511 |
|
|
|
|
|
|---|
| 交互线索 |
0.418 |
0.455 |
|
|
|
|
|---|
| 社会存在感 |
0.485 |
0.437 |
0.408 |
|
|
|
|---|
| 远程临场感 |
0.435 |
0.543 |
0.423 |
0.372 |
|
|
|---|
| 品牌信任 |
0.430 |
0.427 |
0.382 |
0.472 |
0.236 |
|
|---|
HTMT Warnings
There are no warnings for this HTMT analysis.
References
Significance of Correlations:
† p < 0.100
* p < 0.050
** p < 0.010
*** p < 0.001
Thresholds From:
Hu, L., Bentler, P.M. (1999), "Cutoff Criteria for Fit Indexes in Covariance Structure Analysis: Conventional Criteria Versus New Alternatives" SEM vol. 6(1), pp. 1-55.
Henseler, J., C. M. Ringle, and M. Sarstedt (2015). A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling, Journal of the Academy of Marketing Science, 43 (1), 115-135.
Thresholds are 0.850 for strict and 0.900 for liberal discriminant validity.
--If you would like to cite this tool directly, please use the following:
Gaskin, J., James, M., and Lim, J. (2019), "Master Validity Tool", AMOS Plugin. Gaskination's StatWiki.